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Evidence Guide: ICPPRP311 - Develop a detailed design concept

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

ICPPRP311 - Develop a detailed design concept

What evidence can you provide to prove your understanding of each of the following citeria?

Determine brief specifications

  1. Confirm brief requirements with client as required
  2. Job details are accurately documented according to enterprise policies and procedures
Confirm brief requirements with client as required

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Job details are accurately documented according to enterprise policies and procedures

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Render graphic design

  1. Client’s requirements are translated into a design concept that accords with the brief
  2. Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief
  3. Unique graphic design concept is rendered, electronically or manually, to conform to the brief
  4. Rendered graphic design is assessed for printing feasibility according to the brief requirements
  5. Visual is produced showing position and fit of design elements to document design layout
Client’s requirements are translated into a design concept that accords with the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Unique graphic design concept is rendered, electronically or manually, to conform to the brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Rendered graphic design is assessed for printing feasibility according to the brief requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Visual is produced showing position and fit of design elements to document design layout

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce dummy

  1. Range of visual interpretations of the brief are made to present options to client
  2. Text and images are graphically presented to conform to grid layout
  3. Basic imposition is calculated to suit printing and binding processes
  4. Dummy is produced for copy mark-up and to obtain client feedback on design suitability
Range of visual interpretations of the brief are made to present options to client

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Text and images are graphically presented to conform to grid layout

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Basic imposition is calculated to suit printing and binding processes

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Dummy is produced for copy mark-up and to obtain client feedback on design suitability

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Produce complex finished artwork

  1. Design concept is structured step-by-step to conform to the brief and fit grid format
  2. Appropriate type styles are selected to conform to the client brief and printing substrate
  3. Line reproduction quality is assessed to effect the standard of print reproduction required by client brief
  4. Images are selected to conform to client brief and end use
  5. Colours are selected and combined effectively using overlays to conform to client brief and end use
Design concept is structured step-by-step to conform to the brief and fit grid format

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Appropriate type styles are selected to conform to the client brief and printing substrate

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Line reproduction quality is assessed to effect the standard of print reproduction required by client brief

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Images are selected to conform to client brief and end use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Colours are selected and combined effectively using overlays to conform to client brief and end use

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine brief specifications

1.1 Confirm brief requirements with client as required

1.2 Job details are accurately documented according to enterprise policies and procedures

2. Render graphic design

2.1 Client’s requirements are translated into a design concept that accords with the brief

2.2 Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief

2.3 Unique graphic design concept is rendered, electronically or manually, to conform to the brief

2.4 Rendered graphic design is assessed for printing feasibility according to the brief requirements

2.5 Visual is produced showing position and fit of design elements to document design layout

3. Produce dummy

3.1 Range of visual interpretations of the brief are made to present options to client

3.2 Text and images are graphically presented to conform to grid layout

3.3 Basic imposition is calculated to suit printing and binding processes

3.4 Dummy is produced for copy mark-up and to obtain client feedback on design suitability

4. Produce complex finished artwork

4.1 Design concept is structured step-by-step to conform to the brief and fit grid format

4.2 Appropriate type styles are selected to conform to the client brief and printing substrate

4.3 Line reproduction quality is assessed to effect the standard of print reproduction required by client brief

4.4 Images are selected to conform to client brief and end use

4.5 Colours are selected and combined effectively using overlays to conform to client brief and end use

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine brief specifications

1.1 Confirm brief requirements with client as required

1.2 Job details are accurately documented according to enterprise policies and procedures

2. Render graphic design

2.1 Client’s requirements are translated into a design concept that accords with the brief

2.2 Different graphic design ideas/concepts are detailed, and potential of each assessed according to the brief

2.3 Unique graphic design concept is rendered, electronically or manually, to conform to the brief

2.4 Rendered graphic design is assessed for printing feasibility according to the brief requirements

2.5 Visual is produced showing position and fit of design elements to document design layout

3. Produce dummy

3.1 Range of visual interpretations of the brief are made to present options to client

3.2 Text and images are graphically presented to conform to grid layout

3.3 Basic imposition is calculated to suit printing and binding processes

3.4 Dummy is produced for copy mark-up and to obtain client feedback on design suitability

4. Produce complex finished artwork

4.1 Design concept is structured step-by-step to conform to the brief and fit grid format

4.2 Appropriate type styles are selected to conform to the client brief and printing substrate

4.3 Line reproduction quality is assessed to effect the standard of print reproduction required by client brief

4.4 Images are selected to conform to client brief and end use

4.5 Colours are selected and combined effectively using overlays to conform to client brief and end use

Evidence of the ability to:

correctly prepare TWO sets of design, colour roughs and finished artwork which incorporate line and tone work according to specifications of client brief and enterprise standards.

Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.

To complete the unit requirements safely and effectively, the individual must:

describe parameters of the brief for which this artwork is being prepared

list instruments, materials and computer equipment that will be used in producing this artwork

outline use of colour for effect and harmony and colour composition of white light

outline colour wheel elements and use of the Pantone Matching System

describe effect of selecting a print or electronic output system on artwork preparation

describe basic design principles used in preparation of layouts and revision process

outline process for formatting, size, style and preparation of artwork when using computer equipment for layouts/colour roughs

describe use of a Computer Aided Design (CAD) program and how it helps the work of a designer

outline work health and safety (WHS)concerns when using cameras or computers

describe production of bromides using a process camera and contact frame

describe the diffusion transfer process for producing bromides

outline operation of mono laser printers and resolution output including proportional enlargement and reduction calculations

outline process of drawing lines, borders and corners using drawing instruments or a computer or digitiser

outline process for dealing with faults on client supplied artwork

describe effect of colour breakdown and sequence on printing operations and printed jobs

describe method used for checking size and scale of reproduction

outline process for matching artwork to customer’s specifications as outlined on the job sheet

describe methods used for assessing quality and suitability of externally produced artwork

describe problems that can be caused by using sub-standard and unsuitable artwork.